If you happen to compiled the most influential celeb Makeup artists in Hollywood, the record would most likely be topped with Instagram-famous MUAs, like Mario Dedivanovic, Pat McGrath, and Hung Vanngo, to call just a few. Although identified for her reign over the High 40 charts, pop icon Halsey would undoubtedly be talked about alongside them. The 26-year-old mom-to-be has been doing the glam of an A-list artist for years: her personal.
“This has been like a critical ardour of mine for a very long time and there also form of got here a degree the place I … needed to acknowledge that I do skilled Makeup,” she stated in a YouTube video with Manny Gutierrez. “Like, I’ve achieved all of my album covers, all of my like journal covers, purple carpets, music movies, stay performances–it is these sorts of issues. Like, it is my second job.”
After this realization hit, Halsey determined to satisfy her lifelong dream and start a magnificence Brand of her personal–one born utterly from her personal artistic lens. Two years later, on Jan. 25 2021, her new firm About Face formally launched.
Among the many first launch are playful, high-impact objects, like lip pigments, eye paints, shimmer sticks, and iridescent glosses. In Halsey’s phrases, the form of “merchandise which might be distinctive to the best way that I do Makeup.”
Not like some celebs, Halsey did not wish to simply slap her identify on a Makeup assortment and watch for the checks to roll in. As a substitute, she has artistic management over virtually each facet of the enterprise. “I am not simply the face of some firm, I am the Creator, the Head Makeup Artist, and I hand chosen each element alongside the best way,” she wrote on Instagram.
As a profession Makeup artist, she needed each the formulation and packaging to be not like something followers have seen earlier than. “I am simply decided to do stuff that’s distinctive, so if one thing even appears like even a bit of bit like another person’s I am like uh-uh,” she advised Manny MUA, shaking her head.
Halsey achieved that objective, with a variety of unconventional merchandise in actually distinctive packaging. And although she has “far more colours popping out” quickly, About Face’s inaugural launch is yours to buy now.