JNBY ambassadors from left to right: Xiao Wenju, Zhou Xun, and Yoo Ah-in
SHANGHAI–Leading Chinese designer brand group JNBY has announced an alliance with three famous faces. The company’s flagship label JNBY selected top Chinese model Ju Xiaowen as its first ever brand ambassador, while women’s wear brand LESS nabbed actress Zhou Xun, the first time the A-lister has endorsed a domestic Chinese women’s clothing brand. Meanwhile, Yoo Ah-in, the South Korean actor and art gallerist is the face of men’s wear Croquis.
While the main line JNBY is known for its bright and colorful prints, newer brand LESS is more of a restrained and minimalist look.
“Zhou Xun’s free, easy and unrestrained attitude towards life coincides with the concept of “life is subtraction, growth is addition” that the LESS brand has always emphasized,” said JNBY Group. “The brand design concept takes “simplicity, refinement, independence and rationality”.”
JNBY, which stands for “Just Naturally Be Yourself”, was founded in Hangzhou in 1994. The group also operates other labels in its portfolio Sketch, LESS, jnby by JNBY, and POMME DE TERRE and has expanded into international markets including Europe, Australia, and Japan.