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What The Vogue Editors Are Buying In The Black Friday Sales

Black Friday is finally here, which means one thing: it’s time to make the most of all those tempting deals out there. Struggling to know where to start? Luckily, the British Vogue editors have combed through the best Black Friday sale items on offer this year to help guide you.

From investment coats to the beauty buys they’ll be stocking up on, see the Black Friday deals that the Vogue editors are eyeing up. 

Naomi Smart, commerce director

“I always take full advantage of sales shopping for things I actually need, and this year it’s another Fridja handheld steamer I’m buying for my sister after she couldn’t stop borrowing mine. I’m obsessed with it: it packs into a little travel bag and has been a godsend on getting creases out of dresses and suits when travelling to a wedding, or pulling out a quick holiday look straight from the airport. I couldn’t recommend it more; it’s a piece of kit every fashion lover should have in their wardrobe.

“My secret go-to in any sales season is La Redoute. I always stock up on linen bed sheets as they do the best colours, but this time I got distracted by this lovely jute rug. It’s exactly what I need for my kitchen dining area and I’m thrilled with the design and the price!”  

Fridja handheld clothes steamer

Humaa Hussain, commerce writer

“Being somewhat of a beauty fanatic, I use Black Friday to sweep up all my skincare essentials at a bargain, which is why the coveted Estée Lauder Advanced Night Repair serum is the number one item on my hit-list. My hair-care routine is second and the Olaplex No.3 Perfector has been a godsend to my chemically-damaged hair over the course of the pandemic, so a bottle (or two) are being added to my basket.”

Estée Lauder Advanced Night Repair Serum

Olaplex No.3 Hair Perfector

Alice Cary, digital fashion writer

“Winter is coming – and outerwear is on the mind. The weekend before Black Friday, I did a wardrobe clear-out and trawled bags of unwanted (but very loved) pieces to my local charity shop. Subsequently, I know exactly what I need – well, desire – this season. I don’t need any more coats, but I’ve got my eye on two this Black Friday. I’m after a slick tailored blazer-coat hybrid to keep me smart and cosy, so Arket’s discounted style cuts the mustard. Puffer jacket-wise, Stand Studio’s recycled down shell coat in a creamy off-white hue is on my wish-list. It’s a toss up between the two at the moment; time will tell if I’ll bag both.”

Arket wool blend blazer coat

Stand Studio Lyla hooded quilted shell recycled down coat

Rachel Garrahan, jewellery & watch director

“We’re hosting Christmas this year and I’ll be brightening my festive table with these gorgeous glass bobbin-shaped candlestick holders from Maison Balzac, together with their colourful matching candles. Hopefully they’ll distract my guests even if the turkey needs another hour in the oven.  I’ve also had my eye on these Motley X Frances Wadsworth Jones’s perfectly impolite Screw It pearl studs ever since they launched – these will be going into my basket stat.”

Motley X Frances Wadsworth Jones Screw It pearl studs

Maison Balzac Volute candlestick holder

Alyson Lowe, audience growth manager

“Over the course of the pandemic I’ve seriously committed to my hair health, and JS Health Hair & Energy Vitamins have played a leading role. I like that it’s just one pill, once a day – and all-importantly, after 18 months, my hair is stronger and thicker than ever. Although on the surface counter-intuitive, winter is, in fact, my favourite season for running. One thing missing from my extensive running wardrobe is a gilet, and this Sweaty Betty iteration is just the ticket for crispy lunchtime trots around Hyde Park.”

Sweaty Betty Fast Track thermal running gilet

JS Health Hair + Energy formula capsules


JS Health Vitamins

Jessica Diner, beauty & lifestyle director

“I’m not very good at trawling through sale shopping (both physically and virtually), so I tend to just go straight to my various wish-lists with retailers when the sales go live, to see if anything I’ve had my eye on has been marked down. I was delighted to see this Raey opera coat I’ve wanted for forever with 25 per cent off. *Adds straight to basket*.”

Raey high neck cotton-drill opera coat



Rosie Vogel-Eades, fashion bookings director

“I just discovered the designer and maker James Shaw, and I’m a little obsessed with his crazy gloopy candlesticks, which will look fabulous on my mantlepiece. And a patent Mary Jane is always a good investment – I definitely won’t be able to pass these up. If you’ve got great pins, put them with a mini; or if you’re a little short of leg like moi – let them tart up ripped jeans and a blazer.”

James Shaw Baroque candle holder

Manolo Blahnik Galaxina Mary Jane ballet flats

Jessica Gerardi, shopping editor

“My motto when shopping the sales is to only buy things you know you love and will definitely wear. Try to avoid impulse bargains. Church’s Chelsea boots are a major investment buy and a pair I can wear year-round, thanks to the unpredictable British weather. The Frankie Shop trousers are also a timeless wardrobe piece I know will see me through this season to the next. They’ll go perfectly with Church’s Chelsea boots, as well as a sling-back mule once spring hits.” 

Church’s Gaelle XX Chelsea boots

The Frankie Shop Isla wide-leg trousers

Donna Wallace, fashion & accessories editor

“In the sales I’m planning on buying mostly beauty and bedding. First on the list I shall be restocking my beauty shelf with this cult item from Augustinus Bader. Then it’s the raved about lash restoring serum from RevitaLash, so I’ll take this opportunity to finally make the purchase and try it for myself.”

Augustinus Bader The Rich Cream

RevitaLash Advanced Eyelash Serum

Kerry McDermott, digital director

“I love Mansur Gavriel’s chic but discreet bags, and the Candy is top of my wish-list. The fun powder-blue and yellow versions are also on sale, but the classic caramel shade spells maximum wearability. As I limit my sales shopping to investment buys and the beauty essentials I purchase on a regular basis, Hershesons Almost Everything Cream is also going into my basket. If, like me, you are prone to big hair, the cream helps smooth everything down. I use before styling, or to add a bit of intentional-looking texture to my hair once it’s dry.”

Hershesons Almost Everything Cream set

Tish Weinstock, acting digital beauty editor

“It’s hard not to get trigger happy around Black Friday. I’m also a Libra which means choosing things is very difficult, so this year I’m limiting myself to the essentials. And that means stocking up on the Skinceuticals C E Ferulic Antioxidant Serum, a powerful antioxidant that leaves your skin looking radiant and the Medik8 R-Retinoate Intense, which I apply nightly in the hopes of staying young forever.”

SkinCeuticals C E Ferulic Antioxidant Vitamin C Serum

Medik8 R-Retinoate Intense

Laura Ingham, fashion market director

“The best advice I’ve ever been given when sale shopping is know your style and to invest in classic wardrobe foundations. This immaculately tailored Saint Laurent coat perfectly fits the brief. There’s also nothing chicer than a super sharp mule, so these Balenciaga knife heels are also going straight into my shopping basket.”

Saint Laurent long black coat



Alice Newbold, executive fashion news & features editor

“I’ve wanted a Simone Rocha dress for too long not to commit during this year’s Black Friday bonanza. This floral lace dress is heavenly, and would work just as well in the day as it would for the evening. More bang for my buck… as if I needed to justify it. I’ve also been living in Grace Wales Bonner’s Adidas trackies, so it seems only right that I upgrade my sweats for the designer’s snazzy own brand pair. Please release some more trainers Grace; mine are due an upgrade too.”

Simone Rocha floral lace midi dress

Wales Bonner London jacquard-knit organic cotton track pants

Julia Hobbs, senior fashion projects editor

“I love Michel Ducaroy’s designs, and so this classic Togo chair will be the perfect fireplace companion in the dream home I haven’t yet found.”

Ligne Roset Togo Fireside chair

Olivia Marks, features editor

“With a month of constant entertaining on the horizon, I’m looking to spruce up my tablescaping game. This red and white striped tablecloth from Anna + Nina feels festive enough for December, but will be great come summer too. Can one ever have enough candles? Answer: no. Obviously. I’ll be stocking up on these twisted candle sets in all colours to add some ambience to my living and dining room on these cold and dark evenings.”

Anna + Nina striped tablecloth

Hay De Bougies Rayees stripe candles

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